The Pokemon Company is celebrating its 30th anniversary with a high-end collaboration that brings some of the franchise's most iconic creatures into the world of luxury jewelry. Partnering with jeweler U-Treasure, the new collection features several 18-karat gold pendants, with the headline item being a Snorlax necklace that carries a price tag of $6,118.

Quick Facts

  • Collection: Pokemon 30th Anniversary Jewelry.
  • Key Item: 18K Yellow Gold Snorlax Necklace ($6,118).
  • Available Designs: Snorlax, Ditto, Pikachu, Pikachu x Poke Ball, and Shiny Magikarp.
  • Pre-order Window: July 10, 2026, to August 14, 2026.
  • Budget Option: Gold-plated silver versions available for $203.

The Snorlax pendant is the most expensive piece in the lineup, measuring 13.65mm tall, 15.6mm wide, and 9.8mm thick. For fans looking for other options, the collection includes several other characters. A Ditto necklace is available for $3,060, while a Pikachu pendant is listed at $2,650. The collection also features a Pikachu and Poke Ball combo for $1,770 and a shiny Magikarp design priced at $2,410.

Every purchase from this collection includes an exclusive 30th-anniversary jewelry cloth and a commemorative presentation box. Additionally, each design incorporates a charm engraved with the official 30th-anniversary logo.

Budget-Friendly Alternatives

For collectors who want the look without the five-figure investment, U-Treasure is also producing silver versions of each necklace. These pieces are plated in yellow gold and retail for $203, providing a more accessible entry point for those wanting to commemorate the milestone.