The PlayStation 5 maintained its position as the best-selling console in Europe throughout July 2026, moving an estimated 301,537 units. This performance brings the console's lifetime sales in the region to 33.26 million units, according to data provided by VGChartz.
European Hardware Sales July 2026
Market performance across major platforms showed varied results during the month. While the PlayStation 5 saw a month-on-month increase of nearly 35,000 units, other platforms experienced declines in their monthly sales figures compared to June.
| Console | July 2026 Sales | Lifetime Sales |
|---|---|---|
| PlayStation 5 | 301,537 | 33,256,701 |
| Switch 2 | 192,896 | 5,137,355 |
| Xbox Series X|S | 38,542 | 8,764,421 |
| Switch 1 | 37,486 | 39,910,232 |
Year-to-Date Performance
As of July 2026, the year-to-date sales figures reflect the current market distribution for the year:
- PlayStation 5: 1.55 million units
- Nintendo Switch 2: 1.55 million units
- Nintendo Switch 1: 0.27 million units
- Xbox Series X|S: 0.24 million units
The figures provided are based on retail sampling and trends in individual countries, extrapolated to represent the wider European region. These estimates are intended to track sell-through data, representing units sold directly to consumers.