Take-Two CEO Strauss Zelnick has confirmed that early preorders for Grand Theft Auto VI are leaning toward the higher-priced package. According to the Rockstar Games parent company boss, players are currently choosing the $99.99 Ultimate Edition over the $79.99 standard version.
Quick Facts
- Standard Edition: Priced at $79.99, featuring the base game and the Vintage Vice City Pack preorder bonus if purchased before November 20.
- Ultimate Edition: Priced at $99.99, including the base game alongside additional in-game content like vehicles, weapons, outfits, tattoos, and shops.
- Platforms: Confirmed for PlayStation 5 and Xbox Series X|S.
- Release Date: November 19, 2026.
Understanding Early Preorder Sales
Rockstar Games officially opened preorders for GTA 6 on June 25, 2026. While Zelnick confirmed that the Ultimate Edition leads early purchasing data, he offered context for the split during an interview with CNBC. He noted that the early numbers likely reflect the buying habits of the most dedicated fans rather than the broader audience.
Take-Two did not disclose the exact sales gap between the two versions. Zelnick also pointed out that the distribution could shift once more casual consumers purchase the game closer to the November launch date.
No Holiday Price Drops Planned
Players hoping for a discount soon after launch should temper expectations. Zelnick indicated that Take-Two has no plans to put Grand Theft Auto 6 on sale around the Christmas holiday window, meaning both price tiers will remain firm following release.
While Take-Two has described overall preorder demand as unprecedented, customers retain the option to cancel preorders prior to launch. Rockstar's next promotional push for the title is scheduled for an extended presentation on Netflix on August 27, 2026.