WWE has applied for a trademark to lock down the phrase “Vice City” via the United States Patent and Trademark Office, just months before Rockstar Games releases Grand Theft Auto 6 on PlayStation 5 and Xbox Series X/S. Filed on August 4, 2026, the trademark application remains pending further review.
Quick Facts
- Game: Grand Theft Auto 6 by Rockstar Games
- Platforms: PS5 and Xbox Series X/S
- Launch Window: Exactly 15 weeks away
- Trademark Filing: Submitted by WWE on August 4, 2026 via the USPTO
Connection to Lola Vice
According to wrestling outlets, the filing is tied to Lola Vice, a wrestler transitioning from the NXT development brand to the main WWE roster. The term references her Miami, Florida roots.
The trademark application does not attempt to claim ownership of the phrase for video games or broader software. Instead, WWE's filing covers live entertainment services, wrestling exhibitions, broadcasting, and sports news portals.
Potential Corporate Overlap
While WWE is not entering the video game market with the filing, the timing sits awkwardly alongside Take-Two Interactive. Take-Two is the parent company of Rockstar Games, while its 2K label serves as WWE's long-standing partner for the WWE 2K video game series.