For most PC gamers, Steam and the Epic Games Store are the default destinations for new releases. While they are reliable, they aren't always the cheapest. If you want to expand your library without paying full price, several legitimate, authorized retailers often offer better deals thanks to direct publisher partnerships.
Pricing fluctuates based on the game and the timing of your purchase. While major events like the Steam Summer Sale or Winter Sale are competitive, these seven retailers are worth keeping in your rotation to ensure you’re getting the best price.
1. Fanatical
If you enjoy building a massive library, Fanatical is a top choice. This UK-based retailer is best known for its game bundles, which allow you to grab multiple AAA and indie titles for a fraction of the cost of a single game. Because they source keys directly from publishers, it is a safe way to pick up older AAA titles and participate in exclusive publisher-specific sales, such as their frequent SEGA promotions.
2. Green Man Gaming
Green Man Gaming is a favorite for those who don't want to wait months for a sale. They often negotiate launch discounts directly with publishers, meaning you can occasionally find brand-new AAA titles at a lower price than on official storefronts. They are also a go-to for recurring publisher-specific promotions on major franchises like Assassin’s Creed, Horizon, and Resident Evil.
3. Humble Bundle
Humble Bundle offers a unique value proposition: you get great deals while supporting charitable causes. Their themed bundles, which group dozens of games into a single, low-cost purchase, are industry-leading. Additionally, Humble Choice members receive extra savings, and all keys are officially sourced.
4. Gamesplanet
Rather than relying solely on flash sales, Gamesplanet provides consistent, reliable discounts on major franchises from publishers like Ubisoft, Bandai Namco, and Focus Entertainment. Operating multiple regional stores across Europe, they are an excellent resource for price comparisons if you are looking for long-term price stability on major titles.
5. WinGameStore
If you are looking to play catch-up with older blockbusters, WinGameStore is a must-bookmark. While their catalog is smaller than Steam's, they regularly offer steeper discounts on older AAA games than you might find during non-seasonal periods on larger platforms.
6. DLGamer
Based in France, DLGamer is a great final stop for a price check. They consistently offer competitive pricing on Steam, EA, and Ubisoft keys. Because they occasionally run exclusive publisher promotions, they can sometimes beat the prices of larger, more famous retailers.
7. GameBillet
GameBillet is an underrated UK-based retailer that deserves a spot in your bookmarks. Because they are less well-known than the giants, they often offer surprise discounts on popular AAA releases. They are well-integrated into official publisher sales, making them a consistent contender when you are hunting for the best deal.
Remember, no single retailer is always the cheapest. Before you hit "buy" on a new game, checking a few of these authorized alternatives can often save you a few extra bucks.