Microsoft has launched a new range of official Xbox-branded merchandise to commemorate the brand's 25-year history. The apparel, which includes t-shirts, sweaters, hoodies, and hats, is now available for purchase through the newly established Xbox Gear website.
Collection Details
The initial launch features three distinct design categories intended to span the brand's history from 2001 to 2026:
- Gloss: Includes brand essentials and new logo designs.
- Est.01: Features minimalist branding with the "Est.01" motif.
- Blood Gulch: An apparel collection featuring designs inspired by Xbox history, with the hoodie retailing for $74.99.
Microsoft confirmed that this launch is the first of several planned drops. Future releases will continue to focus on moments, memories, and community aspects that have characterized the Xbox brand over the last two and a half decades.
Additional Apparel Options
Beyond the general Xbox Gear site, the company maintains the Xbox Game Studios Shop. This separate storefront continues to offer merchandise specifically themed around first-party titles, including Gears, Halo, and Forza.