Japanese dessert chain Beard Papa's is teaming up with Persona to celebrate the RPG series' 30th anniversary with themed locations, exclusive merchandise, and limited-edition cream puff flavors.
Quick Facts
- Collaboration Dates: September 4 to October 4
- Locations: Participating Beard Papa's stores across the United States
- Special Photo Murals: Little Tokyo and Cerritos locations
- Flavors: Original, Matcha, Ube S'mores, Cookies & Cream, and Double Berry
Starting September 4, participating Beard Papa's locations across the United States will transform their interiors for the Persona Comes partnership. Storefronts will feature Persona-themed digital menu boards, bakery case graphics, posters, and television displays designed to mimic a real-life Persona menu screen. For fans seeking photo opportunities, the Little Tokyo and Cerritos locations will host large-format anniversary murals.
The limited-time menu features five cream puff varieties: Original, Matcha, Ube S'mores, Cookies & Cream, and Double Berry, with each flavor inspired by specific titles in the Persona series. Customers can purchase these individually or via four and six-pack gift sets.
The four-pack set includes four featured cream puffs, a Persona chibi sticker sheet, and an in-game code card for Persona 5: The Phantom X. The six-pack set bundles six cream puffs, a blind-packed acrylic standee featuring one of eight designs, and an in-game code card for the same title.
Alongside the bakery items, merchandise items such as a ceramic mug, a T-shirt, a zip hoodie, and an eco tote bag are available on the official Beard Papa's website. The anniversary collaboration wraps up on October 4, preceding upcoming franchise milestones including the release of Persona 4 Revival in February 2027, the development of Persona 6, and a Netflix live-action adaptation.