Xbox Series X|S console sales are up in the UK during the first six months of 2026 compared to the same period in 2025. Game Business editor-in-chief and co-founder Christopher Dring shared the market figures, noting that Xbox stands out as the sole platform holder to achieve higher console sales in the first half of the year relative to the previous year.
Quick Facts
- Xbox Series X and S sales in the UK increased in H1 2026 compared to H1 2025.
- Xbox is the only console platform holder to grow its UK hardware sales year-on-year for this period.
- The Nintendo Switch 2 has officially outsold the Nintendo GameCube in the UK.
- The next sales milestone for the Nintendo Switch 2 in the region is the Nintendo 64.
Market Position and Hardware Performance
According to Dring's figures, no other major platform holder matched Xbox's growth in console unit sales across the UK for the opening half of 2026. While overall market dynamics vary across regions, the UK sales lift provides a notable metric for the Xbox Series console line halfway through the year.
Meanwhile, Nintendo continues to track milestones for its newer hardware. The Nintendo Switch 2 has surpassed the lifetime UK sales of the classic Nintendo GameCube. Industry tracking places the Nintendo 64 as the next historical platform target for the Switch 2's sales trajectory in the region.