Bigo Live has locked in an official content partnership for the Esports World Cup 2026, establishing a dedicated broadcast hub for gaming communities across North Africa and the Middle East. The livestreaming platform is centering its activation around three specific mobile titles: PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings.
Quick Facts
- Partnership Scope: Official content partner for the MENA region at Esports World Cup 2026.
- Featured Games: PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings.
- Key Features: Creator-led watch parties, app tournament schedules, live match notifications, predictions, and community giveaways.
- Event Timeline: EWC 2026 runs through its closing ceremony on August 23, 2026.
How Bigo Live Covers the Tournament
Instead of attempting to cover all 25 titles at the event, Bigo Live narrowed its focus to titles with the strongest audience interest in the MENA region. The platform is running creator-led watch parties where streamers host live reactions and guide multilingual conversations between matches.
Within the app itself, viewers have access to dedicated tournament schedules, premium placements, event pages, launch screens, and match notifications. Fans can also submit match predictions, join tournament discussions, and participate in EWC-themed giveaways. Additionally, Bigo is pushing supplementary content across its social channels timed to coincide with major tournament phases and ceremonies.
EWC 2026 Schedule Context
The Esports World Cup 2026 spans seven weeks with over 2,000 players competing across a $75 million prize pool. The mobile events feature tight schedules: the Honor of Kings World Cup runs from July 30 to August 8, the PUBG Mobile World Cup runs from August 6 to August 16, and the MLBB Mid Season Cup concluded on August 1. Bigo Live's localized broadcast strategy aligns with other regional partnerships for the event, joining outlets like France Télévisions and Naver's CHZZK in building localized audience pathways.