Microsoft has confirmed that the Xbox Series X and Xbox Series S consoles are receiving significant price increases across Europe and the UK. Following a prior announcement regarding US adjustments, European and British buyers are now facing hardware price hikes of up to €200 or £170 depending on the model.
Quick Facts
- Affected Regions: Europe and the UK
- Maximum Increase: €200 in Europe / £170 in the UK
- Primary Driver: Global memory shortages driven by AI data center demand
Europe Price Breakdowns
European buyers are seeing increases across every current-gen console configuration. The budget-friendly Xbox Series S (512GB) has climbed from €349.99 to €499.99, meaning the entry-level machine now costs more than the launch price of several previous models. Meanwhile, the flagship 1TB disc model of the Xbox Series X jumps to €799.99.
| Console (Europe) | Before | After |
|---|---|---|
| Xbox Series S (512GB) | €349.99 | €499.99 |
| Xbox Series S (1TB) | €399.99 | €599.99 |
| Xbox Series X (1TB, Digital) | €549.99 | €749.99 |
| Xbox Series X (1TB, Disc) | €599.99 | €799.99 |
UK Price Breakdowns
British consumers face similar upward shifts. The 1TB disc model of the Xbox Series X has moved from £499.99 to £669.99, representing a substantial bump late in the console generation.
| Console (UK) | Before | After |
|---|---|---|
| Xbox Series S (512GB) | £299.99 | £429.99 |
| Xbox Series S (1TB) | £349.99 | £519.99 |
| Xbox Series X (1TB, Digital) | £449.99 | £619.99 |
| Xbox Series X (1TB, Disc) | £499.99 | £669.99 |
Why Console Prices Are Rising
The adjustments run counter to typical hardware lifecycles where electronics generally drop in price as components age. Industry reports and manufacturer commentary attribute the shifts to global memory shortages caused by heavy demand for AI data centers, which have driven up the raw cost of computing components required to build modern gaming hardware.