Sean Murray Reflects on No Man’s Sky Launch and Studio Communication
Hello Games' Sean Murray looks back on the 10th anniversary of No Man's Sky, discussing lessons learned from early marketing and the studio's shift in strategy.
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Sony Faces Backlash Over Vinyl Turntable Following Physical Game Cuts
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Ex-Nintendo Marketing Staff Detail Strict Secrecy Around Zelda Leaks
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Why Video Games Are More Expensive to Make in 2026
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Square Enix Admits Early Game Reveals Are a Problem for Kingdom Hearts 4
Square Enix is revisiting its marketing strategy after admitting that early announcements for titles like Kingdom Hearts 4 hurt consumer enthusiasm.
Sony's Massive Marketing Push for Grand Theft Auto VI Revealed
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God of War Laufey: Why PlayStation’s Marketing Hints at an Early 2027 Launch
While no official release date is set for God of War Laufey, recent gameplay reveals and developer featurettes suggest a launch could arrive as early as 2027.
Sony Reiterates 'God of War Laufey' is Coming Soon to PS5
Sony has again signaled that God of War Laufey is on the horizon, with marketing emails and persistent social media activity pointing to a near-future release.
How Twitch Drops Changed How Esports Marketing Works in 2026
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Sony and Domino's Clash Over God of War in June 2026 News
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GTA 6 Discord Channel Changes Spark 2026 Marketing Speculation
Rockstar Games has moved the Grand Theft Auto VI channel on its official Discord server, fueling speculation about the upcoming summer 2026 marketing campaign.
Xbox Confirms PlayStation 5 Logos at 2026 Showcase Amid Executive Tension
Xbox will show PlayStation 5 logos at their upcoming 2026 showcase, though internal debates suggest future marketing strategies for PS5 games may soon change.
GTA 6 Trailer 3 Update: Take-Two Confirms Summer Marketing Schedule 2026
Rockstar Games and Take-Two Interactive confirm the marketing schedule for Grand Theft Auto VI. Trailer 3 is delayed until summer 2026. Get the latest news here.
Fairgames Marketing Strategy: Why Fans Question the Next State of Play
As we head into the next State of Play, we examine the current status of Fairgames and why the marketing strategy for the Haven Studios title remains a concern.
Grand Theft Auto VI Release Date Confirmed for 2026: Marketing Update
Grand Theft Auto VI is set for a November 19, 2026 release on PlayStation 5 and Xbox Series X. Rockstar Games plans to ramp up marketing during the summer months.
GTA 6 Marketing Strategy: Take-Two CEO Addresses Investor Questions for 2026
As Grand Theft Auto VI approaches its 2026 release, Take-Two Interactive CEO Strauss Zelnick clarifies the necessity of marketing for the massive title.
Project Motor Racing Marketing Strategy: Is It Copying Gran Turismo?
Project Motor Racing by Straight4 Studios draws comparisons to Gran Turismo 7. We analyze the marketing strategy and the controversy surrounding its thumbnails.
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Nintendo Hiring New Movie Project Promotion Manager for 2026 Film Strategy
Nintendo is seeking a Movie Project Promotion Manager to lead marketing for upcoming film projects. Learn about the requirements for this new 2026 role.
GTA 6 Trailer 3 Speculation: Why Rockstar Games Remained Silent in May 2026
Following fan speculation regarding a May 2026 trailer, we analyze why Rockstar Games remained silent and what to expect for Grand Theft Auto VI marketing.
Marketing Updates
More Marketing Updates
Sean Murray Reflects on No Man’s Sky Launch and Studio Communication
Hello Games' Sean Murray looks back on the 10th anniversary of No Man's Sky, discussing lessons learned from early marketing and the studio's shift in strategy.
Sony Faces Backlash Over Vinyl Turntable Following Physical Game Cuts
Sony is drawing criticism for marketing a new vinyl turntable shortly after announcing plans to cease the manufacture of physical game discs in 2028.
Why Video Games Are More Expensive to Make in 2026
From massive development teams to rising marketing budgets, here is why modern AAA gaming has seen costs skyrocket to hundreds of millions per title.
Square Enix Admits Early Game Reveals Are a Problem for Kingdom Hearts 4
Square Enix is revisiting its marketing strategy after admitting that early announcements for titles like Kingdom Hearts 4 hurt consumer enthusiasm.