Shigeru Miyamoto wants Nintendo products to be as ubiquitous as school bags, outlining an ambitious vision for how the company approaches hardware, lifestyle items, and brand recognition as children reach milestones.
Quick Facts
- Source Interview: Famitsu interview with Shigeru Miyamoto published in July/August 2026.
- Core Vision: Miyamoto wants families to naturally consider buying a Nintendo product when a child reaches a certain age, likening it to buying a school bag for elementary school.
- Examples Cited: Miyamoto specifically referenced lifestyle hardware like Alarmo alongside traditional games and consoles.
- Additional Context: The same interview also confirmed that Star Fox and Yoshi and the Mysterious Book were developed as a direct result of recent Mario movies.
Speaking in a recent interview translated and covered by GamesRadar+, Nintendo's legendary creator explained that the company's overarching goal centers on creating reasons for customers worldwide to choose Nintendo no matter how times change.
"In Japan, when a child enters elementary school, parents buy them a school bag, right? I hope that we can have a product lineup that makes people think, 'Now that my child is six, let's buy them a Nintendo product', or 'What Nintendo product would make them happy?'"
— Shigeru Miyamoto
While Miyamoto emphasized that hardware and games remain vital to Nintendo's foundation, the comments highlight a deliberate push toward diversifying what the company offers. By expanding beyond traditional video games into items like Alarmo, Nintendo aims to ensure that its brand remains a constant rite of passage for every new generation coming of age.