The Rolling Stones are hitting the digital stage. Starting July 10, 2026, the legendary rock band is launching an interactive experience inside Roblox’s entertainment hub, The Block. The debut coincides with the release of their 25th studio album, Foreign Tongues.
Developed by Roblox’s Innovation Studio alongside the creative agency Sawhorse and various community creators, the experience aims to distill six decades of musical history into a playable adventure. Throughout the game, players progress through different eras of the band's career by locating and destroying crystals inspired by the group’s 2023 album, Hackney Diamonds. By successfully working together to power up the band's iconic tongue and lips logo, players unlock subsequent chapters of the experience and earn themed rewards and abilities.
Interactive Concert Finale
The collaboration reaches its peak with an interactive finale event scheduled from July 17 through July 19. During this window, the experience will shift every hour to feature different eras of the band's catalog. These hourly shifts include rotating songs, dynamic lighting, and video effects designed to emulate a concert environment.
Community Collaboration and Merchandise
Roblox has tapped more than a dozen community creators to redesign the band's famous tongue and lips logo into digital avatar accessories. This blend of virtual and physical commerce extends beyond digital items; the experience includes an integrated Shopify store, allowing players to purchase limited edition physical merchandise directly from the band’s online shop while remaining in-game.
"Collaborating with The Rolling Stones and being trusted to reinterpret something as iconic as the Hot Lips logo was something I never imagined I’d get to do," said Roblox creator WhoseTrade. "Getting to work alongside other creators and see our ideas come to life across both the physical and digital worlds is what makes Roblox such a special community of talented creators and opportunity."
Jessica Meehan, Head of Music Partnerships at Roblox, noted that the project is designed to bridge the gap between the band's long-standing legacy and a new audience. "The Rolling Stones’ legacy has inspired multiple generations of fans, and we’re thrilled to help bring that story to life for a whole new generation on Roblox," Meehan stated. "This experience brings together music, creativity, and commerce in a way that’s only possible on Roblox."
This partnership follows a pattern of high-profile entertainment brands utilizing the platform for large-scale interactive content. As Roblox continues to expand its reach, the platform remains a destination for both original titles and official brand collaborations.