Quick Facts
- Companies involved: SEGA and Ubisoft
- Key executives: SEGA President Shuji Utsumi, Ubisoft CEO Yves Guillemot
- Primary focus: Industry shift toward digital media and PC gaming
Executives from SEGA and Ubisoft have weighed in on the evolving landscape of physical media, sharing their perspectives on how digital releases are shaping the industry. In separate statements, leadership from both publishers addressed the growing prominence of digital content and its role in global market expansion.
SEGA President Shuji Utsumi discussed the publisher's approach in an interview with Famitsu, translated by GamesRadar. While noting that SEGA "used to develop consoles, and of course, we still have a fondness for physical culture," Utsumi confirmed that the company does not plan to completely abandon physical releases. However, he emphasized that the publisher views the shift toward digital titles as a key component of its strategy.
"Rather than completely abandoning it, we are currently considering the important elements of digital media, and simultaneously trying to make a shift," Utsumi told Famitsu. He added that strengthening digital products is essential for reaching regions where consoles are not commonly available, noting that a digital focus is necessary "in order to become more global."
Meanwhile, Ubisoft CEO Yves Guillemot addressed the topic during an investor Q&A hosted by Seeking Alpha. Responding to a question regarding Sony's plans to discontinue physical disk-based games by January 2028, Guillemot pointed to the historical precedent set by PC gaming.
Guillemot noted that the transition to digital on PC ultimately helped grow that market. He also highlighted hardware economics, suggesting that dropping disc drives could reduce machine costs and improve accessibility for players. While acknowledging that the transition involves both advantages and drawbacks, Guillemot expressed confidence that the shift will not excessively disrupt the industry.