Sony has released a new high-budget commercial titled "It Happens on PS5." The advertisement features footage from several high-profile titles, including Marvel's Wolverine, God of War Laufey, Helldivers 2, 007 First Light, and Grand Theft Auto VI.
The campaign has met with immediate negative feedback on social media, particularly in the comments sections of its YouTube release. Viewers are primarily using the platform to protest Sony's July 2026 announcement that it will cease the manufacturing of physical discs for all PlayStation platforms effective January 2028.
Current Status of Sony's Physical Media Strategy
Despite the sustained criticism across its social media channels, Sony has not disabled comments or replies on its platforms. The company previously clarified its position in July 2026, stating that it has no intention of reversing its decision to phase out physical media, noting that it plans to "cautiously move this forward."
Quick Facts
- Policy Change: Sony will no longer manufacture physical game discs starting in January 2028.
- Official Stance: The company has confirmed it will not reverse its decision regarding the move to digital-only media.
- Ad Content: The "It Happens on PS5" commercial promotes upcoming titles such as Marvel's Wolverine and GTA 6.