Sony is looking to bring more advertisements to PlayStation consoles, according to recent job postings spotted across the platform ecosystem. The company appears to be exploring ways to maximize revenue through new commercial partnerships.
Quick Facts
- Sony posted new job listings last month exploring advertising opportunities across the PlayStation ecosystem.
- A San Mateo-based role for a Director of Client Partnerships seeks to sell emerging ad opportunities to major brands.
- The job listings specifically mention "non-endemic" brands outside the gaming industry.
Job postings identified by Digiday show that Sony is scaling up its advertising ambitions. A role for a Director of Client Partnerships at PlayStation's San Mateo headquarters centers on partnering with major brands to sell emerging ad opportunities.
While these strategies could encompass PS Plus partnerships, PS Store placements, or content collaborations, the specific mention of "non-endemic" brands points toward products outside the gaming industry—such as food and beverage companies—rather than traditional promotions for upcoming video games like Grand Theft Auto 6 or Call of Duty.
This is not Sony's first time exploring console advertising. The company previously added commercials to WipEout HD on the PlayStation 3 in 2008, though those were removed following negative player reactions. The new push arrives as Sony forecasts record-breaking profits for the current fiscal year amid rising development and hardware costs.