Eric Baptizat has returned to Ubisoft to become the game director for the entire Assassin's Creed franchise, bringing back a veteran designer who previously steered major entries in the stealth-action series.
Quick Facts
- New Role: Game Director for the entire Assassin's Creed brand
- Returning Developer: Eric Baptizat, who previously spent 16 years at Ubisoft
- Previous Ubisoft Credits: Game Director on Assassin's Creed Valhalla; lead game designer on Assassin's Creed IV: Black Flag; senior game designer on Assassin's Creed Unity; project lead on game design on Assassin's Creed Origins
- Recent Industry Experience: Game director on the Dead Space remake and game design director on Battlefield 6 at Electronic Arts' Motive Studio
Leadership and Return
Baptizat's return brings a familiar creative hand back to the franchise's leadership. Jean Guesdon, Assassin's Creed head of content and former creative director for Black Flag and Origins, welcomed the appointment.
"Eric needs no introduction in this universe," Guesdon stated. "16 years at Ubisoft, key contributions to Black Flag, Origins, and Valhalla as Game Director, his passion for gameplay craft and his deep connection to this franchise speak for themselves."
Baptizat initially left Ubisoft about five years ago to join EA's Motive Studio, where he led the development of the Dead Space remake and contributed to Battlefield 6. His appointment comes alongside recent commercial milestones for the franchise, including Assassin's Creed Black Flag Resynced surpassing 3.5 million units sold in roughly two weeks.