Ubisoft has appointed Eric Baptizat as the new game director for the Assassin's Creed series. The appointment is part of a broader restructuring at the company, which has seen the franchise moved under the Tencent-backed Vantage Studios umbrella.
Baptizat is returning to Ubisoft after a tenure at EA, where he directed the Dead Space remake and contributed to the design of Battlefield 6. His history with the Assassin's Creed brand is extensive, having served as the director for Assassin's Creed Valhalla and holding key design roles on Black Flag, Unity, and Origins.
Leadership Structure Updates
The appointment of Baptizat follows an earlier announcement from February 2026, which named Jean Guesdon as the "head of content" for the series. Guesdon, the former creative director for Black Flag and Origins, is part of a leadership trio installed to oversee the franchise's direction.
What This Means for Players
While the new leadership team brings significant experience with past Assassin's Creed titles, the company has not outlined specific changes to the franchise's development roadmap or its approach to live-service elements. The impact of this shift on upcoming projects, such as Assassin's Creed Hexe, remains unconfirmed by the publisher.
Quick Facts
- New Series Game Director: Eric Baptizat
- Head of Content: Jean Guesdon
- Franchise Oversight: Now managed under the Vantage Studios umbrella
- Baptizat's Recent History: Previously directed the Dead Space remake at EA