Microsoft has implemented a significant price increase for its Xbox console lineup across Europe. Effective as of the weekend of August 1, 2026, the cost of hardware has risen by as much as 33%.
Updated European Xbox Pricing
The adjustments affect both the Xbox Series X and Series S models. The current pricing structure is as follows:
- Xbox Series X (1TB Disc): €799.99 (formerly €599.99)
- Xbox Series X Digital Edition (1TB): €749.99 (formerly €549.99)
- Xbox Series S (1TB): €599.99 (formerly €399.99)
- Xbox Series S (512GB): €499.99 (formerly €349.99)
For the 512GB Xbox Series S, the console continues to ship with one Xbox Wireless Controller, an HDMI cable, a power cable, and a starter bundle including three months of Xbox Game Pass Ultimate.
Microsoft attributed the price hikes to the increased cost of SSDs and memory chips. While these changes are now in effect, the industry continues to monitor whether these higher entry costs will impact console demand ahead of the November 19, 2026, launch of Grand Theft Auto VI.