Take-Two Interactive has confirmed that it will not reveal raw preorder numbers for Grand Theft Auto VI, explaining that the publisher simply does not know how to interpret them because a launch of this scale has never happened before.
Quick Facts
- Take-Two is withholding raw Grand Theft Auto VI preorder numbers from the public and investors.
- Publisher leadership stated the decision stems from a lack of historical precedent for the game's demand.
- Exact sales figures and volume metrics for preorders remain undisclosed.
Understanding the Decision
During financial discussions regarding Grand Theft Auto VI, publisher Take-Two addressed why metrics typically shared ahead of major entertainment launches are staying under wraps. According to the company, traditional benchmarks do not apply to Rockstar Games' upcoming open-world title. Because the scale of anticipation and consumer engagement has never occurred before in the industry, raw tallies would lack a meaningful baseline for comparison.
For players watching release metrics and industry tracking, this means official volume indicators will remain absent leading up to launch. While third-party analysts will continue to offer projections, the publisher itself is declining to translate early purchasing data into concrete public milestones.