Following its 10th anniversary, Pokémon Go is expanding its physical footprint in the United Kingdom through a wide-ranging collaboration with the National Trust. The partnership introduces new PokéStops and Gyms to historic sites and natural landscapes, addressing long-standing player feedback regarding the scarcity of interactive locations in rural areas.
New Content and Rural Access
The collaboration provides more than just map density. Players visiting National Trust sites can now access:
- New Routes: Specifically mapped paths for exploration.
- Special Research: Event-exclusive objectives and rewards.
- Unique Raids: Targeted raid encounters available at these heritage locations.
Jack Wilcock, head of EMEA marketing for Pokémon Go, confirmed that the studio is prioritizing the addition of PokéStops and Gyms in rural regions to better align the game's map with areas outside of major urban hubs.
London and International Event Updates
Beyond the National Trust partnership, London remains a focal point for Pokémon Go in 2026. Upcoming activity includes the Summer Quest event at Shoreditch’s Boxpark and the continued presence of the EUIC tournament at the Excel Center. These events follow a successful 2026 Go Fest in Copenhagen, which saw fully sold-out park sessions.
While the 10th-anniversary celebrations continue, developers have teased the arrival of new costumed Pokémon, though specific designs remain unannounced. With the World Championships approaching, players are encouraged to coordinate with local communities to prepare for upcoming event rotations.