Roblox Corporation is introducing a new AI-driven tool called Roblox Build, designed to allow users to create experiences directly within the Roblox mobile app. By using text prompts—similar to how one might interact with ChatGPT or Claude—players can generate gameplay mechanics, environments, and visual styles without needing to use the traditional Studio creator suite.

How the Roblox Build AI Works

  1. Input a Prompt: Users enter a text description of the game they want to create directly into the app.
  2. Generate a Starting Point: The AI automatically builds the foundational environment, characters, and logic based on your instructions.
  3. Iterate and Refine: Once the base is generated, creators can edit the experience, test it, and share it with friends.
  4. Publish: Finished creations go through the same standard approval process as all other experiences on the platform.

Key Details for Creators

The tool is designed to be accessible regardless of skill level, aiming to streamline the development process for both budding creators and established studios. While the AI handles the initial heavy lifting, the Roblox Corporation notes that the quality of games on the platform remains determined by player engagement: if an experience doesn't attract players, it won't be easily found on the homepage.

Availability and Access

Roblox Build is launching in an alpha state with a specific rollout plan:

  • Initial Launch: Testing begins on July 28, 2026, exclusively for users in New Zealand.
  • Wider Rollout: A broader release is planned for the coming months.
  • Age Requirements: Users must be age-checked and nine years or older to use the tool. Published experiences are playable by users 16 and older.
  • Pricing: The tool is currently in alpha, though the company has stated that paid tiers with additional features are planned for the future.

As the tool is in its alpha phase, the primary focus for early users is reporting bugs and navigating obstacles within the mobile interface. The tool is intended to exist alongside the existing Studio suite, providing new ways for creators to iterate on their ideas on the go.