New hardware estimates for July 2026 indicate that the Nintendo Switch 2 remains the top-selling console in the Japanese market. According to data provided by VGChartz, the system moved 138,133 units during the month, bringing its total estimated lifetime sales in the region to 6,303,665 units.
July 2026 Japan Hardware Performance
While the Switch 2 holds the lead, the broader market shows varying results when compared to year-over-year performance and previous generation milestones. The following figures represent estimated sell-through data for the month of July 2026:
- Nintendo Switch 2: 138,133 units (6.30 million lifetime)
- PlayStation 5: 40,376 units (7.67 million lifetime)
- Nintendo Switch 1: 31,409 units (37.01 million lifetime)
- Xbox Series X|S: 506 units (0.71 million lifetime)
Performance shifts are notable when looking at year-over-year comparisons. Nintendo Switch 2 sales are down 63.6% compared to the same month last year, a decrease of 241,329 units. Conversely, PlayStation 5 saw a year-over-year increase of 46.7%, adding 12,857 units compared to July 2025.
Weekly Sales Trends
The weekly breakdown for July shows fluctuations in consumer purchasing throughout the month:
| Week Ending | Switch 2 | PS5 | Switch 1 | Xbox Series X|S |
|---|---|---|---|---|
| July 11 | 29,505 | 11,416 | 8,971 | 160 |
| July 18 | 25,625 | 9,598 | 6,582 | 96 |
| July 25 | 51,175 | 9,219 | 7,380 | 155 |
| August 1 | 31,828 | 10,143 | 8,476 | 95 |
These estimates are based on retail sampling and trend extrapolation. VGChartz notes that its methodology prioritizes sell-through data—units sold to consumers—which often differs from the shipment-based sell-in figures typically reported by console manufacturers.