Hot Toys has been announced as an official sponsor for the Fortnite Global Championship 2026. The collectibles manufacturer will integrate its products into the competitive Fortnite landscape through a series of activations during the $2 million tournament, which takes place in Antwerp, Belgium, on September 26 and 27.
Quick Facts
- Event Dates: September 26–27, 2026
- Location: Lotto Arena, Antwerp, Belgium
- Tournament Organizer: BLAST
- Partnership Scope: Live event stand, global broadcast segments, and a social media series titled "Legendary Drop."
What the Partnership Means for Players
For those attending the event in person, Hot Toys will operate a branded stand at the Lotto Arena to showcase its high-quality figures. For viewers watching the global broadcast, the company is launching "Legendary Drop," a social media content series that highlights specific Fortnite character figures. Additionally, the tournament broadcast will feature segments that pair high-level gameplay moments with related collectibles.
While official product announcements are still pending, images shared by community accounts suggest that Hot Toys has several 1/6-scale figures in development. Leaked information points to a potential roster including Jonesy, Cuddle Team Leader, Midas, Fishstick, and Peely, as well as a "Cosbi Collection." These items are expected to be announced officially in the near future.
This deal marks a broader shift in esports, where organizers are increasingly viewing physical merchandise as a core revenue and engagement stream. According to Franck Dubois, CEO of Hot Toys Japan, the company plans for these items to be the first of many Fortnite products released over the coming years.